The Principal officer should be qualified in insurance as per norms set for brokers by the Insurance Regulatory and Development Authority of India and to be licensed by the authority to act as a Direct broker .Capital adequacy norms as per regulations are to be satisfied. The broker is subject to the Regulatory frame work and controls of IRDA. ALERT has fully complied with all these requirements in toto.

A broker is an intermediary and a guide to a policyholder and makes available to him multiple products available in the insurance market and thus enabling a choice of selection of the Insurer at an economic cost.

ALERT has complete knowledge of the range of insurance products and the price factor for each class of risk. ALERT ascertains the details of the insurance requirements of the client, study the risk profile and suggest a suitable insurance product fully meeting the requirements of the client without missing the essentials. ALERT is in contact with all the insurers in the market, float an enquiry on risk parameters the rates of premium and terms and conditions and make them available to the client. ALERT informs you the service standards of the selected insurer who will rise up to the occasion when an event giving rise to a claim under the policy of insurance arises. ALERT assists the client in securing a claim promptly from the insurer.

ALERT calls for from the client the existing policy of insurance, peruse them in detail and after a discussion explains to you the adequacy of the insurance cover already availed by you and where ever necessary suggest suitable additions to the existing cover so that there is no gap in securing proper protection.

The Insurance Company remunerates the broker for the business secured by him from various clients and the clients do not have to pay any service charges to the broker. Service from brokers are free of cost.